IFTTT is a web-based service that allows any user to sign up and associate events and actions with their various social media and online accounts. For example, you could set up an action that triggers a Tweet whenever you post to your blog, or you could setup a trigger to send your phone an SMS message if the temperature reaches a certain level.
A number of predefined services are setup (see image below) such that actions can be associated with services readily. For example, setting up the example triggers I mentioned above required perhaps a dozen clicks and a few keystrokes, perhaps a minute of effort.
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